Il existe une vallée qui se raconte à travers les mains de ceux qui l’entretiennent chaque jour, les saisons qui l’habillent, les histoires qui résonnent entre les chemins et les pâturages. C’est la vallée de Stura.

Our Consortium was born out of a desire to protect it, promote it, and let those who arrive discover it, with the same respect with which we experience it.

We are hoteliers, restaurateurs, guides, artisans and producers. We are community, we are experience.

Together, we cherish the roots and build a true welcome that comes from love for these mountains.

We work every day to develop and promote tourism in our Valley, enhancing its natural, cultural and economic resources.
We promote sustainable, experiential and inclusive forms of tourism, supporting local businesses and encouraging informed enjoyment of Alpine heritage.

Through collaboration among consortium members, the management of tourist information points and the organization of shared events and projects, we help build a strong, lasting local economy that is deeply rooted in the area.

We imagine a Valley that is alive in all seasons, inhabited and welcoming, where tourism enhances identity, not consumes it.

We dream of an area where nature, culture and community are intertwined in balance, and where those who arrive can feel like guests, not tourists.

We want to be an engine of possible change: development that respects the environment, values local labor, and cherishes roots while looking to the future.

Let’s build the future of the Valley together. The Consortium was born from the idea that an area is only truly enhanced if those who live it join forces. Each consortium member company brings skills, energy and visions: networking them is our real strength.
We foster collaboration among Consortium members, working from a supply chain perspective, creating synergies between accommodation, catering, local productions and tourism services.
We collaborate with the main tourism promotion bodies – Visit Piemonte, ATL del Cuneo, Terres Monviso, Conitours, Unione Montana Valle Stura – to give the Valley a voice in the major circuits as well.
We plan and implement events, dedicated to the outdoors, alpine culture, food and wine, actively involving those who live and work in the area.
We manage the Valley’s tourist information points, offering quality welcome and information, coordinating local initiatives for a coherent narrative.
We promote the Valley year-round, telling its authenticity in every season and participating in major industry fairs.
We develop and protect the Montagnam Brand, which encapsulates the commitment of many businesses to quality, sustainability and territorial identity.

Do you also believe in a tourism made of collaboration, identity and shared vision?
We are always open to new ideas and realities that want to help grow the Valley, together.

Contacts:

Tel. o WhatsApp: +39 328 2032182
info@vallesturaexperience.it